FOUNDING BRAND
MEMBERSHIP TERMS
& CONDITIONS

The Founding Fifty

Love Local is launching with a limited group of 50 Founding Brands.

Founding Brand Membership is intended to recognise the first fifty participating businesses and organisations that support and join the Love Local ecosystem during its founding stage.

A Founding Brand place is not secured by submitting an enquiry, completing a registration form or beginning checkout.

A Founding Brand place is secured only when:

• The required registration information has been submitted.
• These Terms have been accepted.
• The applicable initial membership payment has been successfully received by Love Local.

Love Local may close Founding Brand registration once all 50 places have been secured.

Initial Founding Brand Membership Fee

The applicable currency will be clearly identified at checkout and on the payment receipt.

The initial fee secures the Brand’s Founding Fifty position and activates Founding Brand participation subject to these Terms.

The initial $500 Founding Fifty price applies to the initial membership term only.

Future annual membership fees may differ.

When Your Founding Brand Status Begins

Your Founding Brand place is secured immediately upon successful payment.

Applicable Founding Brand benefits may begin during the pre-launch period as individual Love Local products, services and opportunities become available.

The first formal annual membership period will be calculated from Love Local’s official public launch date, rather than from the date on which the initial $500 payment was made.

Permanent Founding Brand Status

Founding Brand status is a permanent historical distinction for the lifetime of the Love Local platform and Founding Brand program, subject to these Terms.

A legitimate Founding Brand will continue to be recognised as one of the original Founding Fifty even if the Brand later elects not to renew its annual Love Local membership.

Permanent Founders Wall Presence

Each Founding Brand will receive permanent recognition on the Love Local Founders Wall for the lifetime of the Love Local platform and Founding Brand program.

The Founders Wall is intended to preserve the historical record of the original businesses and organisations that helped launch Love Local.

A Founding Brand’s Founders Wall presence may include:

• The Brand name.
• The Brand logo or identifying mark.
• Its Founding Brand distinction.
• A link to the Brand’s website, profile or other approved destination.
• Appropriate Brand contact or discovery information.
• Other Founders Wall information determined by Love Local.

If the Brand Ceases Trading

If a Founding Brand permanently closes or ceases operating, its historical Founders Wall recognition may remain.

Love Local may identify the Brand as inactive, closed, no longer trading, or similar.

Active commercial links may be disabled.

If the Brand Changes Name or Ownership

Reasonable updates may be made to record:

• A change of trading name.
• Successor ownership.
• Acquisition.
• Rebranding.
• Other relevant historical information.

Love Local retains reasonable discretion over how such changes are represented on the Founders Wall in order to preserve the integrity of the historical Founding Fifty record.

Broken or Outdated Links

If a website, social profile, email address, booking link or other destination no longer works, Love Local may temporarily remove or disable the link until updated information is provided by the Brand.

Annual Membership Benefits

Active annual membership provides access to the Love Local products, services, visibility, tools, opportunities and benefits included in the applicable Founding Brand membership package.

Annual benefits are separate from permanent Founding Brand recognition.

If annual membership expires or is not renewed, annual benefits may stop, including access to applicable:

• Premium Love Local products.
• Digital publishing services.
• Enhanced discovery features.
• Love Local GO features.
• Active promotional services.
• Member-only tools.
• Lovely Local benefits.
• Lovely Shop participation.
• Media distribution.
• Ongoing content production.
• Priority opportunities.
• Promotional placements.
• Other benefits identified as annual membership benefits.

The Founders Wall recognition and legitimate Founding Brand status remain subject to Sections 4 and 5.

Pre-Launch Benefits

Love Local is being developed and introduced in stages.

Founding Brands may receive certain products, services, recognition, promotional opportunities, digital assets or other benefits before the official Love Local launch.

Not all products or features will necessarily become available at the same time.

Pre-launch participation does not shorten the first official annual membership period.

First Renewal Date

The Founding Brand’s first annual renewal date will be calculated from the official Love Local launch date, not from the date the Brand initially paid the $500 Founding Fifty membership fee.

Love Local will communicate the official launch date and applicable first renewal date to Founding Brands.

Future Renewal Pricing

The initial $500 Founding Fifty membership fee is not a guaranteed lifetime annual price.

Love Local may change future annual membership pricing as the platform, products, services, operating costs and membership offering develop.

Founding Brands will receive reasonable advance notice of any change in renewal pricing before a renewal becomes due.

A Founding Brand is not required to renew at the new price.

If the Brand elects not to renew:

• Its active annual membership benefits will end.
• Its legitimate permanent Founding Brand status will remain.
• Its Founders Wall recognition will remain subject to these Terms.

Non-Renewal

Annual membership renewal is optional unless the Brand separately agrees to an automatic renewal arrangement.

The Brand Keeps

• Its legitimate Founding Brand status.
• Its historical Founding Fifty recognition.
• Its Founders Wall presence.
• Its continuing right to display the official Founding Brand badge, subject to these Terms.

Annual Benefits End

The Brand loses access to annual membership benefits when the applicable membership term ends.

Love Local may remove, disable or discontinue active features and services associated with annual membership.

Founding Brand Package

The Founding Brand membership includes the products, services and opportunities described in the Founding Brand package presented by Love Local at the time the Brand joins.

The package may include, among other things:

• Founders Wall recognition.
• Founding Brand digital badge.
• Founding Brand identity assets.
• Curated Collection presence.
• Branded digital magazine services.
• Enhanced Love Local GO presence.
• Digital V-card.
• Lovely Local access for participating team members.
• Lovely Shop opportunities.
• Local Living Guide opportunities.
• Connected media distribution.
• Promotional opportunities.
• Priority consideration for selected content and features.
• Other Founding Brand benefits identified by Love Local.

$100 Lovely Shop Purchase

While a Founding Brand maintains active annual membership, Love Local will purchase $100 worth of qualifying gift certificates, products or other approved Brand rewards during each active membership year for participation in the Lovely Shop reward experience.

These items may be made available to eligible Lovely Locals for redemption using Love Tokens or through other Love Local reward mechanisms.

The exact mix, format and timing may be coordinated between Love Local and the Founding Brand.

Products, services or gift certificates must:

• Be lawful.
• Be reasonably suitable for the Lovely Shop.
• Have appropriate validity periods where applicable.
• Be redeemable under the conditions agreed with Love Local.
• Comply with applicable consumer and business requirements.

The annual $100 purchase benefit applies only while annual membership remains active.

Brand Information and Content

The Founding Brand may provide Love Local with materials including:

• Logos.
• Trademarks.
• Business names.
• Photographs.
• Videos.
• Written descriptions.
• Contact details.
• Products and service information.
• Promotional materials.
• Pricing.
• Event details.
• Website and social links.
• Offers.
• Gift certificates.
• Location information.
• Other Brand assets.

The Brand grants Love Local a non-exclusive, worldwide licence to use, reproduce, display, format, adapt, resize, distribute and publish those materials where reasonably necessary to:

• Create and operate the Brand’s Love Local presence.
• Provide Love Local products and membership benefits.
• Promote the Brand.
• Promote Love Local.
• Create digital publications and promotional material.
• Distribute approved content through Love Local channels.
• Otherwise administer the membership.

The Brand retains ownership of the intellectual property it supplies to Love Local.

Accuracy and Rights in Materials

The Founding Brand is responsible for ensuring that information and materials it provides to Love Local are accurate and lawful.

The Brand confirms that it owns, controls or has sufficient permission to provide and authorise Love Local’s use of any:

• Logos.
• Trademarks.
• Photographs.
• Video.
• Written content.
• Music.
• Designs.
• Personal likenesses.
• Product information.
• Other intellectual property supplied to Love Local.

The Brand must notify Love Local of material changes or inaccuracies where reasonably necessary to keep public information current.

Love Local may refuse, remove or request replacement of content that it reasonably believes is unlawful, misleading, infringing, unsafe, inappropriate or inconsistent with the Love Local platform.

Love Local-Created Assets

The Founding Brand retains ownership of its own pre-existing:

• Business name.
• Logo.
• Trademarks.
• Photography.
• Video.
• Written material.
• Other Brand intellectual property.

Love Local retains ownership of Love Local’s underlying intellectual property, including:

• Love Local trademarks and logos.
• Product names.
• Iconography.
• Founding Brand systems.
• Layouts.
• Templates.
• Design systems.
• Website and platform design.
• Proprietary concepts.
• Underlying creative frameworks.
• Other Love Local-owned materials.

Where Love Local creates a final customised asset specifically for a Founding Brand, such as a customised V-card, Brand magazine layout, Founding Brand credential or similar finished asset, the Founding Brand receives a broad, perpetual right to use that finished customised asset for its own business purposes, subject to these Terms.

This right does not transfer ownership of Love Local’s underlying templates, systems, trademarks, technology or proprietary design elements to the Brand.

The Brand authorises Love Local to continue using approved Brand-specific materials for Love Local operations, historical records and promotion of the Brand’s participation, subject to applicable law.

Founding Brand Badge and Status

Upon successful payment and acceptance as a Founding Brand, the Brand receives a non-exclusive, non-transferable right to display the official Love Local Founding Brand badge in connection with the Brand.

The badge may be displayed on, among other places:

• The Brand’s website.
• Social media accounts.
• Email signatures.
• Advertising and marketing materials.
• Digital communications.
• Physical business premises.

The Founding Brand badge represents the Brand’s legitimate historical status as one of the original Founding Brands of Love Local Cayman Islands.

Because legitimate Founding Brand status is permanent for the lifetime of the Love Local platform/program, a Brand may continue to display its Founding Brand badge if it later chooses not to renew annual membership.

Non-renewal terminates annual membership benefits but does not terminate legitimate Founding Brand status or badge usage rights.

A Founding Brand May Not

• Materially alter or redesign the official Founding Brand badge.
• Remove or manipulate the badge in a manner that misrepresents its meaning.
• Transfer the badge or Founding Brand status to an unrelated business.
• Sublicense the badge to another business or organisation.
• Use the badge in a misleading manner.
• Claim that the badge constitutes a certification of quality or safety.
• Imply that Love Local guarantees or endorses particular products or services merely because the business is a Founding Brand.
• Continue using the badge if Founding Brand status has been forfeited following a refund under Section 20.

Love Local may issue reasonable brand-usage standards governing reproduction of the Founding Brand badge.

Platform Evolution

Love Local is an evolving digital platform.

Founding Brands acknowledge that technologies, products, functionality, interfaces, distribution methods and individual features may change over time.

This may include changes to:

• Augmented reality.
• Love Local GO.
• Love Tokens.
• Gamification.
• Digital publications.
• Search and discovery.
• Lovely Shop.
• Member portals.
• Media distribution.
• Social platforms.
• Website functionality.
• Third-party integrations.
• Other Love Local products and experiences.

Love Local may improve, replace, reorganise, rename, combine, discontinue or introduce products and features where reasonably appropriate.

Where a particular feature is materially changed or discontinued, Love Local may provide a reasonably comparable alternative where practical, but does not guarantee that individual technical implementations will remain permanently unchanged.

Third-Party Services and Distribution

Love Local may use or distribute content through third-party services including:

• Social media platforms.
• Website hosting providers.
• Digital publishing platforms.
• Email providers.
• Payment processors.
• Digital billboards.
• Local radio.
• Television.
• Video platforms.
• Analytics services.
• Advertising networks.
• Mapping and location services.
• Other technology or media providers.

Love Local does not control the continued availability, policies, algorithms, technical performance, pricing or decisions of independent third-party services.

Accordingly, Love Local is not responsible for interruptions, restrictions, account changes, algorithm changes, outages or other events caused by third-party platforms that are beyond Love Local’s reasonable control.

No Guarantee of Commercial Results

Love Local is designed to improve connection, discovery, visibility, engagement and access to digital marketing opportunities.

However, Love Local cannot guarantee any specific commercial result.

Membership does not guarantee:

• A particular number of views.
• Website traffic.
• Customer visits.
• Sales.
• Bookings.
• Enquiries.
• Revenue.
• Social engagement.
• Search rankings.
• Media coverage.
• Leads.
• Conversion rates.
• Profitability.

Results will depend on multiple factors beyond Love Local’s control, including the Brand’s offer, customer demand, pricing, market conditions, seasonality, competition and the Brand’s own operations.

Founding Brand Money-Back Guarantee

Love Local wants Founding Brands to feel confident joining during the platform’s pre-launch stage.

A Founding Brand that is genuinely dissatisfied with its Founding Brand membership may request a refund of the initial Founding Brand membership fee within 60 days following the official Love Local launch date.

Refund Process

The Founding Brand must:

1. Contact Love Local in writing at Curator@LoveLocal.ky within the 60-day period.
2. Explain the material reasons for dissatisfaction.
3. Give Love Local a reasonable opportunity to understand and, where practicable, address the concern.

Love Local will review the request reasonably and in good faith.

If a Refund Is Approved

• The applicable initial Founding Brand membership fee will be refunded.
• Active membership benefits will terminate.
• Founding Brand status will be forfeited.
• The Brand will be removed from the Founders Wall.
• The Brand must stop displaying the Founding Brand badge.
• Founding Brand badge usage rights terminate.
• Any continuing Founding Brand-specific rights dependent upon that status will terminate.

Any statutory or other legal rights that cannot lawfully be excluded remain unaffected.

Cancellation

A Founding Brand may choose not to renew annual membership.

Non-renewal is not the same as requesting a refund.

If annual membership is simply not renewed:

• No refund is due for a completed membership period.
• Annual benefits end at the end of the applicable paid membership term.
• Legitimate Founding Brand status remains.
• Founders Wall recognition remains.
• Legitimate Founding Brand badge usage remains.

The separate consequences in Section 20 apply where the initial membership fee is actually refunded.

Suspension, Misconduct and Termination of Active Benefits

Love Local may suspend or terminate active membership benefits, platform access, promotional participation or active commercial links where reasonably necessary because of:

• Fraud.
• Unlawful activity.
• Material misrepresentation.
• Misuse of Love Local intellectual property.
• Misuse of Founding Brand assets.
• Serious harassment or abuse.
• Material breach of these Terms.
• Conduct that creates a material legal, safety or security risk.
• Activity that may materially damage the integrity of Love Local or its community.
• Other serious misconduct.

Where appropriate, Love Local will seek to communicate the concern and allow a reasonable opportunity to resolve it before permanent action is taken.

Historical Founding Brand recognition may remain where Love Local considers it appropriate to preserve the historical Founding Fifty record.

However, Love Local may:

• Mark the listing inactive.
• Remove active links.
• Remove promotional content.
• Suspend annual membership benefits.
• Otherwise limit active participation.

Nothing in this section requires Love Local to maintain an active commercial link to a business engaged in unlawful, deceptive or materially harmful activity.

Privacy and Personal Data

Love Local processes personal data in accordance with its Privacy Policy.

The current Privacy Policy is available at:

LoveLocal.ky/privacy-policy/

By participating in Love Local, the Brand acknowledges that Love Local may process relevant account, contact, membership and operational information as described in that Privacy Policy.

Operational membership communications are necessary for administering the membership and are separate from optional marketing communications.

Limitation of Liability

To the maximum extent permitted by applicable law, Love Local will not be liable for indirect, incidental, special or consequential losses arising from participation in the Founding Brand program where such losses were not reasonably foreseeable or are otherwise lawfully excludable.

Love Local is not responsible for losses caused by circumstances reasonably beyond its control, including third-party platform failures, telecommunications interruptions, internet outages, cyber incidents outside Love Local’s reasonable control, acts of government, extreme weather, natural disasters or other force majeure events.

Nothing in these Terms excludes or limits liability where such liability cannot lawfully be excluded or limited.

Indemnity

To the extent permitted by applicable law, the Founding Brand is responsible for claims, losses or liabilities arising from:

• Unlawful or infringing materials supplied by the Brand.
• False or materially misleading information supplied by the Brand.
• The Brand’s products or services.
• The Brand’s violation of applicable law.
• The Brand’s material breach of these Terms.

This provision is not intended to make a Founding Brand responsible for acts caused solely by Love Local.

Changes to These Terms

Love Local may update these Terms as the platform and membership offering develop or as legal, operational or regulatory requirements change.

Changes will not retroactively remove a legitimate Founding Brand’s permanent historical Founding Brand status except where permitted under these Terms, including where status is forfeited following a qualifying refund.

Where a material change affects active annual membership benefits or obligations, Love Local will provide reasonable notice where practicable.

The latest version of these Terms will be published on LoveLocal.ky with an updated Last Updated date.

Transfer of Founding Brand Status

Founding Brand status belongs to the participating Brand identified in the original Founding Fifty registration and is not freely transferable to an unrelated business.

Where the Brand undergoes:

• A change of ownership.
• Acquisition.
• Merger.
• Restructuring.
• Succession.
• Rebranding.
• Change of trading name.

Love Local may determine a reasonable way to preserve and update the historical Founding Brand record.

The purpose of this restriction is to protect the integrity of the Founding Fifty rather than allow Founding Brand status to be bought, sold or transferred independently as a commercial asset.

Entire Membership Agreement

These Terms, together with:

• The applicable Founding Brand membership package.
• Love Local’s Privacy Policy.
• Any specific written terms expressly incorporated into the membership.
• Any applicable payment or renewal terms accepted by the Brand.

form the agreement governing the Founding Brand membership.

If promotional material and these Terms conflict on a material contractual issue, these Terms will govern unless Love Local expressly agrees otherwise in writing.

Severability

If any provision of these Terms is held to be invalid, unlawful or unenforceable, the remaining provisions will continue in effect to the extent permitted by law.

No Waiver

If Love Local does not immediately enforce a right under these Terms, that does not mean Love Local has permanently waived that right.

Governing Law

These Terms and the Founding Brand membership are governed by the laws of the Cayman Islands.

Any dispute arising from or relating to these Terms or the Founding Brand membership will be subject to the jurisdiction of the courts of the Cayman Islands, subject to any applicable rights or mandatory dispute procedures that cannot lawfully be excluded.